- Lienel
Lienel's 1st album "Sin and Punishment" campaign has been decided to be held at HMV, Tower Records, and TSUTAYA!
2025.03.30
In commemoration of the release of Lienel's 1st album 'Sin and Punishment', a campaign has been decided at HMV, Tower Records, and TSUTAYA!
Please take this opportunity to visit the participating stores!
[Applicable products]
◯ First Limited Edition A
Product Number: ZXRC-2118
Format: 1 CD (15 tracks) + 1 Blu-ray
Price: 5,500 yen (including tax)
◯ First Limited Edition B
Product Number: ZXRC-2119
Format: 1 CD (15 tracks) + 1 Blu-ray
Price: 5,500 yen (including tax)
Standard Edition
Product Number: ZXRC-2120
Format: 1 CD (16 tracks)
Price: 3,500 yen (including tax)
*Only HMV original photo cards are subject to different products. For more details, please check below.
[HMV]
<Original Photo Card>
At the designated stores, customers who purchase the specified products will receive a limited edition 'photo card (6 types of solo designs)' randomly, on a first-come, first-served basis!

◯Target Products
On sale from April 2, 2025 (Wednesday), in addition to the 1st album "Sin and Punishment," for every purchase of "Lienel" related products (CD / DVD / Blu-ray) totaling over 2,000 yen (including tax) in-store, we will randomly present one limited edition "photo card (6 solo designs)" to the first customers!
*The benefits at each participating store will end as soon as the stock runs out.*
*Even during the campaign period, distribution may have ended depending on the participating stores.
*You cannot choose the design.
◯ Implementation Period
From April 1, 2025 (Tuesday), products will be available until they are sold out.
Target Stores
HMV&BOOKS SHIBUYA / HMV&BOOKS SHINSAIBASHI
<Panel Exhibition>
The holding of the panel exhibition has been decided!
Furthermore, among those who purchase the 1st album "Sin and Punishment" at the exhibition store, we will hold a lottery to give away a display panel!
◯ Exhibition Period
From April 1, 2025 (Tuesday) to April 7, 2025 (Monday)
*The implementation period may change without prior notice.
Display Store
HMV&BOOKS SHIBUYA / HMV&BOOKS SHINSAIBASHI
◯ Panel Lottery Gift
At the stores holding the panel exhibition, for each purchase of the 1st album "Sin and Punishment" (in any format) made by April 7th (Monday), you will receive one lottery ticket.
The announcement of the winners will be made on April 11th (Friday) around 6 PM on each store's X account.
◯ Important Notes
*Lottery tickets will not be distributed after April 7 (Monday).
*Raffle tickets will be distributed on a first-come, first-served basis and will end as soon as the specified number of tickets are sold.
*Winners are requested to bring their panel gift draw ticket and visit the issuing store by April 27 (Sunday). The panel will be handed over at the store, and shipping is not available.
Please keep the 'lottery ticket with panel presentation number' safe, as it is required for redemption.
*You cannot choose the winning panel.
We will present the panels after the exhibition, so there may be some damage.
Returns or exchanges for prize panels are not accepted.
<HMV Exclusive Lottery Benefit>
Customers who purchase the 1st album "Sin and Punishment" (in any format) from HMV & BOOKS online or HMV stores will have a chance to win a signed promotional poster, with 10 winners selected!
◯ Application Method
After purchasing the target product (at the time of product shipment), we will notify you of the URL for the application form via email.
◯ Purchase Eligibility Period
From April 1, 2025 (Tuesday) to April 7, 2025 (Monday)
◯ Application Target Period
From April 1, 2025 (Tuesday) to April 14, 2025 (Monday)
[Tower Records]
<Smartphone-sized sticker>
Customers who purchase eligible products at participating stores will receive a smartphone-sized sticker (55×91mm / one random design from a total of six) as a gift, available on a first-come, first-served basis. Please note that the number of gifts is limited, so we encourage you to make your reservations or purchases as soon as possible.
*The design will be provided randomly.
*Event purchases and prepaid reservations are excluded.
*Online reservations also apply to those who have already made a booking.

◯ Implementation Period
April 1, 2025 (Tuesday) – Ends as soon as the benefits are gone.
Target Stores
Shibuya Store / Sendai Parco Store / Nagoya Parco Store / Fukuoka Parco Store / Kanazawa Forus Store / Aeon Lake Town Store / Shinjuku Store / Kashihara Store / Umeda NU Chayamachi Store / Ario Kameari Store / Shizuoka Store / Niigata Store / Lalaport Iwata Store / Ario Hashimoto Store / Ario Kurashiki Store / Ario Yao Store / Yokohama Vivre Store / Lalaport Tachikawa Tachihi Store / Morinomiya Q's Mall Store / Seven Park Amami Store / Sapporo Parco Store / Vina Walk Ebina Store / Nagoya Minato Acrus Store / Tower Records Online
<Panel Exhibition>
During the period, we will hold a panel exhibition to commemorate the release of the 1st album 'Sin and Punishment'!
Additionally, customers who purchase the eligible product during the designated period will be entered into a lottery to win a display panel!
*Please contact each participating store for lottery methods.
*The design will be provided randomly.
*Event purchases and prepaid reservations are excluded.
◯ Implementation Period
From April 1, 2025 (Tuesday) to April 7, 2025 (Monday)
*Periods may vary at some stores.
Display Store
Sendai Parco Store / Nagoya Parco Store / Fukuoka Parco Store / Kanazawa Forus Store / Aeon Lake Town Store / Shinjuku Store / Umeda NU Chayamachi Store / Ario Kameari Store / Shizuoka Store / Niigata Store / Lalaport Iwata Store / Ario Hashimoto Store / Ario Kurashiki Store / Ario Yao Store / Yokohama Vivre Store / Lalaport Tachikawa Tachihi Store / Morinomiya Q's Mall Store / Seven Park Amami Store / Sapporo Parco Store / Vina Walk Ebina Store / Nagoya Minato Acrus Store
<Special Receipt>
During the period, customers who purchase eligible products will receive a 'Member Sign & Comment Receipt'.
There will be 6 types of receipts for each member, depending on the implementation period.
*Event purchases and prepaid reservations are excluded.
◯ Implementation Period
April 1, 2025 (Tuesday): SHUTO HAGA
April 2, 2025 (Wednesday): SHUNTA KONDO
April 3, 2025 (Thursday): MILO TAKAOKA
April 4, 2025 (Friday): RIKU MORITA
April 5, 2025 (Saturday): SOSE TAKEDA
April 6, 2025 (Sunday): SANEYUKI TAKAKUWA
April 7, 2025 (Monday): SHUTO HAGA
April 8, 2025 (Tuesday): SHUNTA KONDO
April 9, 2025 (Wednesday): MILO TAKAOKA
April 10, 2025 (Thursday): RIKU MORITA
April 11, 2025 (Friday): SOSE TAKEDA
April 12, 2025 (Saturday): SANEYUKI TAKAKUWA
◯ Participating Stores
Tower Records nationwide (excluding Tower Cafe and online stores)
<Shibuya Store Exclusive Illustrated Trading Card>
Customers who purchase eligible products at the Shibuya store will receive a limited edition trading card (with six different solo designs) randomly as a gift to celebrate the 30th anniversary of Tower Records Shibuya's relocation.
The benefits are available on a first-come, first-served basis, and there is a limited quantity. Please make your reservations or purchases as soon as possible.

<Collaboration Poster Display>
During the period, it has been decided that collaboration posters will be displayed at the designated stores!
Display Period
From April 1, 2025 (Tuesday) to April 7, 2025 (Monday)
◯ Display Store
All Tower Records stores nationwide (excluding Tower Cafe)
◯ Lottery gift for purchasers of the collaboration poster with handwritten signature.
Five lucky customers who purchase the target product during the application period will win a poster signed by hand through a lottery!
Application Period
From April 1, 2025 (Tuesday) to April 20, 2025 (Sunday)
◯ Application URL
https://tower.jp/lienel20250402
◯ Important Notes
- Membership registration is required to apply.
- This applies to customers who have made purchases in-store or online.
- When applying, it is necessary to enter the receipt number/order number from the purchase of the eligible product.
- Those who have already placed an order online are also included.
The announcement of the winners will be replaced by the shipment of the prizes.
The members themselves will sign the poster.
Personal information will not be used for any purpose other than shipping the posters.
- The handwritten signed poster may have some folds or wrinkles, but we cannot accept returns or exchanges.
- The transfer, resale, or listing on auctions is strictly prohibited. Transfers that do not involve the exchange of money are also prohibited.
- Purchases made at live events or venues are excluded.
【SHIBUYA TSUTAYA(B2F)】
<Special Flyer by Member>
Customers who purchase the target product at the SHIBUYA TSUTAYA B2F store will receive a limited edition benefit, a "Member-Specific A5 Size Flyer" (6 types in total, randomly) as a first-come, first-served gift!
*Distribution of the bonus will end as soon as stock runs out.
*We do not accept reservations for special benefits.

◯ Distribution Period
April 2, 2025 (Tuesday) First-come, first-served distribution starting from product arrival.
Distribution Location
SHIBUYA TSUTAYA B2F
<Costume Exhibition>
◯ Exhibition Period
From April 2, 2025 (Tuesday) to April 7, 2025 (Monday)
◯ Exhibition Location
SHIBUYA TSUTAYA B2F
<Member-Specific Flag Lottery Gift Campaign>
Customers who purchase the designated products will be entered into a lottery to win a flag representing one of the members, with a total of 6 winners (one for each member). For each product purchased at the SHIBUYA TSUTAYA store on the 2nd basement floor, you will receive a special web page guide with a serial number. Please fill out the required information on the dedicated application page and select the design you wish to apply for.
Only those who have read and agreed to the terms of this campaign may participate. By applying, you are considered to have agreed to the terms, and violators will be contacted and appropriate measures will be taken.
Application Period
From April 2, 2025 (Tuesday) to April 7, 2025 (Monday)
◯ Important Notes
SHIBUYA TSUTAYA is fully cashless, and cash cannot be used for payments.
Benefits and campaigns apply only to products purchased at SHIBUYA TSUTAYA; products purchased at other stores or online at TSUTAYA are not eligible.
・The bonus will be given on a first-come, first-served basis and cannot be reserved.
- Depending on sales conditions, there may be limits on the number of items that can be purchased per person.
Changes, refunds, or cancellations after the purchase of a product cannot be accepted.
We will prepare a sufficient quantity of products, but please understand that there may be instances of stock shortages.
・Sales of products with bonuses will end as soon as the bonus stock runs out.
・The bonus will be given on a first-come, first-served basis and cannot be reserved.
We will prepare a sufficient quantity of products, but please understand that there may be instances of stock shortages.
The dedicated instruction sheet with the serial code, as well as the transfer or resale of the won flag, is strictly prohibited.
Please select your desired member from the relevant section on the dedicated application web page.
- Modifications or changes to the selected design after application are not allowed. Even if you win, you will not have rights to any flags other than the one of the member you selected.
- After applying, you cannot modify or change the application details. Please apply carefully to avoid any mistakes.
There is no application method other than the dedicated web page.
We will mail the prize flag to the winners.
For each winner, we will send one prize flag.
The shipment of the prize will serve as the notification of your win.
Please refrain from inquiring about winning at the store.
No changes or exchanges of prizes will be accepted for any reason after you have won.
If you do not receive it for any reason, your right to the prize will be forfeited.
The present flag is a display item, so it may have scratches or dirt.
◯ Contact Information
Please contact each participating store.
Please take this opportunity to visit the participating stores!
[Applicable products]
◯ First Limited Edition A
Product Number: ZXRC-2118
Format: 1 CD (15 tracks) + 1 Blu-ray
Price: 5,500 yen (including tax)
◯ First Limited Edition B
Product Number: ZXRC-2119
Format: 1 CD (15 tracks) + 1 Blu-ray
Price: 5,500 yen (including tax)
Standard Edition
Product Number: ZXRC-2120
Format: 1 CD (16 tracks)
Price: 3,500 yen (including tax)
*Only HMV original photo cards are subject to different products. For more details, please check below.
[HMV]
<Original Photo Card>
At the designated stores, customers who purchase the specified products will receive a limited edition 'photo card (6 types of solo designs)' randomly, on a first-come, first-served basis!

◯Target Products
On sale from April 2, 2025 (Wednesday), in addition to the 1st album "Sin and Punishment," for every purchase of "Lienel" related products (CD / DVD / Blu-ray) totaling over 2,000 yen (including tax) in-store, we will randomly present one limited edition "photo card (6 solo designs)" to the first customers!
*The benefits at each participating store will end as soon as the stock runs out.*
*Even during the campaign period, distribution may have ended depending on the participating stores.
*You cannot choose the design.
◯ Implementation Period
From April 1, 2025 (Tuesday), products will be available until they are sold out.
Target Stores
HMV&BOOKS SHIBUYA / HMV&BOOKS SHINSAIBASHI
<Panel Exhibition>
The holding of the panel exhibition has been decided!
Furthermore, among those who purchase the 1st album "Sin and Punishment" at the exhibition store, we will hold a lottery to give away a display panel!
◯ Exhibition Period
From April 1, 2025 (Tuesday) to April 7, 2025 (Monday)
*The implementation period may change without prior notice.
Display Store
HMV&BOOKS SHIBUYA / HMV&BOOKS SHINSAIBASHI
◯ Panel Lottery Gift
At the stores holding the panel exhibition, for each purchase of the 1st album "Sin and Punishment" (in any format) made by April 7th (Monday), you will receive one lottery ticket.
The announcement of the winners will be made on April 11th (Friday) around 6 PM on each store's X account.
◯ Important Notes
*Lottery tickets will not be distributed after April 7 (Monday).
*Raffle tickets will be distributed on a first-come, first-served basis and will end as soon as the specified number of tickets are sold.
*Winners are requested to bring their panel gift draw ticket and visit the issuing store by April 27 (Sunday). The panel will be handed over at the store, and shipping is not available.
Please keep the 'lottery ticket with panel presentation number' safe, as it is required for redemption.
*You cannot choose the winning panel.
We will present the panels after the exhibition, so there may be some damage.
Returns or exchanges for prize panels are not accepted.
<HMV Exclusive Lottery Benefit>
Customers who purchase the 1st album "Sin and Punishment" (in any format) from HMV & BOOKS online or HMV stores will have a chance to win a signed promotional poster, with 10 winners selected!
◯ Application Method
After purchasing the target product (at the time of product shipment), we will notify you of the URL for the application form via email.
◯ Purchase Eligibility Period
From April 1, 2025 (Tuesday) to April 7, 2025 (Monday)
◯ Application Target Period
From April 1, 2025 (Tuesday) to April 14, 2025 (Monday)
[Tower Records]
<Smartphone-sized sticker>
Customers who purchase eligible products at participating stores will receive a smartphone-sized sticker (55×91mm / one random design from a total of six) as a gift, available on a first-come, first-served basis. Please note that the number of gifts is limited, so we encourage you to make your reservations or purchases as soon as possible.
*The design will be provided randomly.
*Event purchases and prepaid reservations are excluded.
*Online reservations also apply to those who have already made a booking.

◯ Implementation Period
April 1, 2025 (Tuesday) – Ends as soon as the benefits are gone.
Target Stores
Shibuya Store / Sendai Parco Store / Nagoya Parco Store / Fukuoka Parco Store / Kanazawa Forus Store / Aeon Lake Town Store / Shinjuku Store / Kashihara Store / Umeda NU Chayamachi Store / Ario Kameari Store / Shizuoka Store / Niigata Store / Lalaport Iwata Store / Ario Hashimoto Store / Ario Kurashiki Store / Ario Yao Store / Yokohama Vivre Store / Lalaport Tachikawa Tachihi Store / Morinomiya Q's Mall Store / Seven Park Amami Store / Sapporo Parco Store / Vina Walk Ebina Store / Nagoya Minato Acrus Store / Tower Records Online
<Panel Exhibition>
During the period, we will hold a panel exhibition to commemorate the release of the 1st album 'Sin and Punishment'!
Additionally, customers who purchase the eligible product during the designated period will be entered into a lottery to win a display panel!
*Please contact each participating store for lottery methods.
*The design will be provided randomly.
*Event purchases and prepaid reservations are excluded.
◯ Implementation Period
From April 1, 2025 (Tuesday) to April 7, 2025 (Monday)
*Periods may vary at some stores.
Display Store
Sendai Parco Store / Nagoya Parco Store / Fukuoka Parco Store / Kanazawa Forus Store / Aeon Lake Town Store / Shinjuku Store / Umeda NU Chayamachi Store / Ario Kameari Store / Shizuoka Store / Niigata Store / Lalaport Iwata Store / Ario Hashimoto Store / Ario Kurashiki Store / Ario Yao Store / Yokohama Vivre Store / Lalaport Tachikawa Tachihi Store / Morinomiya Q's Mall Store / Seven Park Amami Store / Sapporo Parco Store / Vina Walk Ebina Store / Nagoya Minato Acrus Store
<Special Receipt>
During the period, customers who purchase eligible products will receive a 'Member Sign & Comment Receipt'.
There will be 6 types of receipts for each member, depending on the implementation period.
*Event purchases and prepaid reservations are excluded.
◯ Implementation Period
April 1, 2025 (Tuesday): SHUTO HAGA
April 2, 2025 (Wednesday): SHUNTA KONDO
April 3, 2025 (Thursday): MILO TAKAOKA
April 4, 2025 (Friday): RIKU MORITA
April 5, 2025 (Saturday): SOSE TAKEDA
April 6, 2025 (Sunday): SANEYUKI TAKAKUWA
April 7, 2025 (Monday): SHUTO HAGA
April 8, 2025 (Tuesday): SHUNTA KONDO
April 9, 2025 (Wednesday): MILO TAKAOKA
April 10, 2025 (Thursday): RIKU MORITA
April 11, 2025 (Friday): SOSE TAKEDA
April 12, 2025 (Saturday): SANEYUKI TAKAKUWA
◯ Participating Stores
Tower Records nationwide (excluding Tower Cafe and online stores)
<Shibuya Store Exclusive Illustrated Trading Card>
Customers who purchase eligible products at the Shibuya store will receive a limited edition trading card (with six different solo designs) randomly as a gift to celebrate the 30th anniversary of Tower Records Shibuya's relocation.
The benefits are available on a first-come, first-served basis, and there is a limited quantity. Please make your reservations or purchases as soon as possible.

<Collaboration Poster Display>
During the period, it has been decided that collaboration posters will be displayed at the designated stores!
Display Period
From April 1, 2025 (Tuesday) to April 7, 2025 (Monday)
◯ Display Store
All Tower Records stores nationwide (excluding Tower Cafe)
◯ Lottery gift for purchasers of the collaboration poster with handwritten signature.
Five lucky customers who purchase the target product during the application period will win a poster signed by hand through a lottery!
Application Period
From April 1, 2025 (Tuesday) to April 20, 2025 (Sunday)
◯ Application URL
https://tower.jp/lienel20250402
◯ Important Notes
- Membership registration is required to apply.
- This applies to customers who have made purchases in-store or online.
- When applying, it is necessary to enter the receipt number/order number from the purchase of the eligible product.
- Those who have already placed an order online are also included.
The announcement of the winners will be replaced by the shipment of the prizes.
The members themselves will sign the poster.
Personal information will not be used for any purpose other than shipping the posters.
- The handwritten signed poster may have some folds or wrinkles, but we cannot accept returns or exchanges.
- The transfer, resale, or listing on auctions is strictly prohibited. Transfers that do not involve the exchange of money are also prohibited.
- Purchases made at live events or venues are excluded.
【SHIBUYA TSUTAYA(B2F)】
<Special Flyer by Member>
Customers who purchase the target product at the SHIBUYA TSUTAYA B2F store will receive a limited edition benefit, a "Member-Specific A5 Size Flyer" (6 types in total, randomly) as a first-come, first-served gift!
*Distribution of the bonus will end as soon as stock runs out.
*We do not accept reservations for special benefits.

◯ Distribution Period
April 2, 2025 (Tuesday) First-come, first-served distribution starting from product arrival.
Distribution Location
SHIBUYA TSUTAYA B2F
<Costume Exhibition>
◯ Exhibition Period
From April 2, 2025 (Tuesday) to April 7, 2025 (Monday)
◯ Exhibition Location
SHIBUYA TSUTAYA B2F
<Member-Specific Flag Lottery Gift Campaign>
Customers who purchase the designated products will be entered into a lottery to win a flag representing one of the members, with a total of 6 winners (one for each member). For each product purchased at the SHIBUYA TSUTAYA store on the 2nd basement floor, you will receive a special web page guide with a serial number. Please fill out the required information on the dedicated application page and select the design you wish to apply for.
Only those who have read and agreed to the terms of this campaign may participate. By applying, you are considered to have agreed to the terms, and violators will be contacted and appropriate measures will be taken.
Application Period
From April 2, 2025 (Tuesday) to April 7, 2025 (Monday)
◯ Important Notes
SHIBUYA TSUTAYA is fully cashless, and cash cannot be used for payments.
Benefits and campaigns apply only to products purchased at SHIBUYA TSUTAYA; products purchased at other stores or online at TSUTAYA are not eligible.
・The bonus will be given on a first-come, first-served basis and cannot be reserved.
- Depending on sales conditions, there may be limits on the number of items that can be purchased per person.
Changes, refunds, or cancellations after the purchase of a product cannot be accepted.
We will prepare a sufficient quantity of products, but please understand that there may be instances of stock shortages.
・Sales of products with bonuses will end as soon as the bonus stock runs out.
・The bonus will be given on a first-come, first-served basis and cannot be reserved.
We will prepare a sufficient quantity of products, but please understand that there may be instances of stock shortages.
The dedicated instruction sheet with the serial code, as well as the transfer or resale of the won flag, is strictly prohibited.
Please select your desired member from the relevant section on the dedicated application web page.
- Modifications or changes to the selected design after application are not allowed. Even if you win, you will not have rights to any flags other than the one of the member you selected.
- After applying, you cannot modify or change the application details. Please apply carefully to avoid any mistakes.
There is no application method other than the dedicated web page.
We will mail the prize flag to the winners.
For each winner, we will send one prize flag.
The shipment of the prize will serve as the notification of your win.
Please refrain from inquiring about winning at the store.
No changes or exchanges of prizes will be accepted for any reason after you have won.
If you do not receive it for any reason, your right to the prize will be forfeited.
The present flag is a display item, so it may have scratches or dirt.
◯ Contact Information
Please contact each participating store.