- M!LK
[JYUTARO YAMANAKA] First produced brand "CEL-CEL" to be released!
2025.04.16
JYUTARO YAMANAKA has announced the release of his first produced brand, "CEL-CEL"!
Advance orders will begin today, Wednesday, April 16th at 12:00 on the official online store (https://www.cel-cel.jp/) ahead of the general release in June.
The origin of the brand name
The three keywords "C = Charge," "E = Euphoria," and "L = Luscious" represent the following:
Yamanaka's desire to bring a little happiness, confidence, and a little special time to your everyday life is embodied in this fragrance.
The lineup includes three items: two fragrances and one aroma candle, perfect for the start of spring and summer.
Not only the fragrance, but also the packaging design, which Yamanaka himself paid attention to down to the smallest detail, is also attractive.
<Pre-sale bonus>
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All customers who purchase will receive a brand original logo sticker in a different color for each item.
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Among those who purchase during the advance sales period, two lucky winners will be chosen at random to receive a Polaroid camera.
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For purchases of ¥10,000 or more (including tax), we will give you a postcard with a printed message and autograph from JYUTARO YAMANAKA using an unreleased cut.
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If you purchase the complete set, you will receive a brand original pouch and atomizer as a gift. Please enjoy replacing the atomizer with your favorite perfume. *The contents will be delivered empty.
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We offer a special limited edition set that is only available during the advance sale period.
≪Fragrance Set≫
Sales price: ¥12,100 (tax included)
Contents:
"POWDERY MUSK" full bottle 50ml
"WOODY TOUCH" full bottle 50ml
≪Complete Set≫
Sales price: ¥16,500 (tax included)
Contents:
"POWDERY MUSK" full bottle 50ml
"WOODY TOUCH" full bottle 50ml
"FRESH GARDEN" aroma candle, approx. 180g
■CEL-CEL Official Site/SNS
Official brand website: https://www.cel-cel.jp
IG：https://www.instagram.com/cel_cel_official/